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Branding Diversity in Higher Education

Today, as I reflect on Martin Luther King, Jr. Day in the USA, I offer some thoughts about diversity in higher education, adapting an earlier post on the subject that was written in the wake of the...

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Traditional Advertising Analytics

Google analytics and CRMs provide us with a wealth of data about the digital journey of our prospects, inquirers, and applicants. But how are universities assessing the effectiveness of traditional...

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Our Journey as a Responsive Web Design Early Adopter

Our web team received a compliment from Google recently. At a meeting of presidents and academic officers from Concordia University System institutions at Google’s headquarters in the Bay Area, in a...

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Marketing. It’s No Longer 2009.

This is the first of a two-part series. ______________ This month marks my five-year anniversary on social media. In April 2009, I nervously tweeted for the first time and wrote my first blog post...

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Marketing to the Empowered Consumer

In part 1 of this series, we began with the impact of new media in 2009 that led us to a seismic shift in the market and a realization that it’s not about new media. It’s about how technology is...

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The Absolute Necessity of Talent

  I had a lot of fun watching the World Cup. I love the sport when played at a high level, and the event-wonderfully covered by ESPN–was an enjoyable interlude for me. While the U.S. Men’s National...

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Case Study: Social Media Engagement

A big advantage of having talent on your team is you have it when your organization needs to find a creative solution. Such is what happened months ago when Concordia University Irvine was planning for...

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The Orange County Register. The Market Wins Again.

Disclaimer: The views I present in this post are mine and do not necessarily represent the views of my employer, as usual. Additionally, I have been a longtime subscriber, and am currently a digital...

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Case Study: Native Advertising in the Orange County Register

NATIVE ADVERTISING is “meant to embody the idea that, on any given environment, a piece of advertising will be more effective if it feels native to that platform. Ad ad on Twitter should look like a...

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Case Study: Video Storytelling

It was early 2011 and I was sitting in my first editorial committee meeting for our new storytelling initiative. During the discussion, we discovered that one of our M.A. in Education (MAED) alumni was...

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